Home builder marketing you can see into and keep.
Ads, listing portals, lead follow-up and SEO that sell your specs and fill your communities, for builders doing 5 to 50 homes a year.
Book a 15-minute call$2,500 a month flat, $3,000 setup
Ad spend paid by you, direct to each platform
You own every account
Week 1: accounts set up under your ownership.
Week 2: search ads live.
Week 6: every channel in your plan live.
Who you'll talk to
Shawn Mac Gavin, founder. He has run Surf Results Marketing, an SEO and Google Ads agency, since 2012, and he takes every intro call himself.
Book a 15-minute callSound familiar?
01Your leads come in bursts, and nobody can tell you why.
02You pay one number every month and can't see how much of it is ads.
03Everything runs through your agency's tools. If you leave, you start over.
04Someone has to keep your Zillow, NewHomeSource and Homes.com listings right, and nobody does.
05Every month a spec sits costs you interest.
Gablelight is built around fixing all five.
Lights on, nothing hidden.
You own the accounts.
Google Ads, Meta, the listing portals and your analytics are set up under your business, with you as owner and admin and your card on file. Your CRM contacts and lead history are yours too: we export them to you when you leave, and send you a copy every 90 days without being asked.
Ad spend passes through.
The platforms bill you directly. We never handle the ad budget and never mark it up. Our fee is one disclosed number.
You see every number.
A weekly report with every number and its source.
What your Monday report shows
- Spend by channel, from each platform's own billing
- Leads by source, matched to your CRM
- Calls booked and appointments set
- Cost per lead and per appointment, by channel
- What we changed last week, and why
- What we're testing next
Every number shows its source, and you can check any of it yourself, because the accounts are yours.
How it works
- 01
We set up every account with you as owner and admin.
- 02
We run the channels and the follow-up.
- 03
You see every dollar every week.
The program
Spec Sold
Gablelight's program for builders carrying spec inventory: search and social ads, retargeting, listing upkeep on the portals that fit your market, CRM setup with follow-up by text and email, and weekly reporting, coordinated with your sales team.
$2,500/month + $3,000 one-time setup
12-month initial term, then month to month. Ad spend is paid direct to each platform and never marked up.
Where we show up
- Google Ads
- Meta
- Microsoft Ads
- Zillow
- Realtor.com
- NewHomeSource
- Homes.com
Questions builders ask
How much does it cost?
$2,500 a month plus a one-time $3,000 setup fee. The initial term is 12 months, then month to month.
Do you mark up my ad spend?
No. Ad spend is separate. You pay it directly to each platform we run for you, such as Google, Meta and the listing portals. We never handle it and never mark it up.
What happens to my accounts if I leave?
They are already yours. You have been the owner and admin of your ad, analytics and listing portal accounts since day one, so there is nothing to hand back. Your CRM contacts, conversations and lead history are exported to you when you leave, and every 90 days before that. The full list is under What you keep if you leave on the How it works page.
How fast does it start?
Accounts are set up in week 1 and search ads go live in week 2. The rest of your plan comes online by week 6.
Who is this for?
Gablelight is a home builder marketing agency for owner-operated custom and production builders completing roughly 5 to 50 homes a year, carrying spec inventory or launching communities, anywhere in the United States.
How is this different from other agencies?
You own every account, you pay ad spend directly to each platform, and you see every number every week, at one flat price set for builders doing roughly 5 to 50 homes a year.
What should I budget for ads?
We recommend a starting budget on the walkthrough, based on your market, your inventory and what you spend now. You pay it straight to each platform, and you can change it any month.
Why a 12-month term?
The first six weeks go to setup and launch, and new home sales move with the seasons. Twelve months gives your marketing a full selling season. After that it's month to month.
Do you guarantee results?
No. We don't promise leads or rankings. What we do commit to: you own every account, your ad spend goes straight to each platform, and you see every number every week.
What happens on the 15-minute call?
You talk with Shawn, the founder. We look at what you run now, what it costs you, and whether Gablelight fits. If it fits, we book a 45-minute walkthrough. If it doesn't, we'll say so.
Every lit gable is a closing.
Fifteen minutes, no pitch deck. We look at what you are running now and whether Gablelight fits.
Book a 15-minute call